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real talk about marketing (this is important)
Reader,Marketing directors are headed in one of two directions:Strategic or unemployed.Here's why...AI is everywhere now. The hype is real.And the economy? Tons of red flags.Leadership is looking even closer at marketing and asking:"What exactly is marketing doing?"If your answer is "running campaigns" or "managing the website"...You're in trouble.But if your answer is "driving revenue and growing the business"...You're golden.The problem is...Most marketing directors are drowning.You're...