real talk about marketing (this is important)
Published 13 days ago • 1 min read
Reader, Marketing directors are headed in one of two directions: Strategic or unemployed. Here's why... AI is everywhere now. The hype is real. And the economy? Tons of red flags. Leadership is looking even closer at marketing and asking: "What exactly is marketing doing?" If your answer is "running campaigns" or "managing the website"... You're in trouble. But if your answer is "driving revenue and growing the business"... You're golden. The problem is... Most marketing directors are drowning. You're overwhelmed, overworked, and under-appreciated. You stay up late putting out fires. You take orders from sales, from leadership, and everyone. You're the one doing all the work while everyone else gets the credit. Sound familiar? Here's the hard truth... It will NEVER change. Not until you change it. I've coached over 100+ marketing directors in the past few years. And I've seen this pattern over and over: Stay tactical? Get replaced or burn out. Become strategic? Get promoted and paid more. Marketing is literally the most important function in any business. Without marketing...there are no customers. Without customers...there's no business. You deserve a seat at the table. You deserve respect from leadership. And you deserve a salary that reflects your impact. I know, I know... This might sound like an impossible fantasy. But it's not. This week I'm not just going to prove it to you... I'm going to show you exactly how to do it. How to stop being the person who "does marketing"... And start being the person who "drives growth." Let's upgrade your thinking now... So you don't have to update your resume later. Tim “Strategic Leader” Parkin
P.S. If you're looking, here are a few things to help you:
- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details. - Download the Marketing Director Roadmap to get the one-page blueprint to succeeding as a marketing director. Click here to download it. - I'll give you free coaching for 15 minutes to help you brainstorm the top 3 things you should focus on right now. Only a few spots left this month. Click here to check for availability. - Work with me privately inside The Advisory Board. The only coaching group for marketing directors that helps you create more time, be more strategic, and get faster results. Reply with "GROUP" for details. PLUS... I'm sharing marketing advice every day on LinkedIn and on my daily podcast for marketing directors.
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Read more from Parkin Consulting
Reader,Happy Thursday!Week 4 of the 4-Hour Lead Accelerator is now LIVE!Click here to watch the training and access the playbook.If you have questions or need help, hit reply and let me know.I’d love to hear your feedback on the trainings. 🙂--Tim Parkin
8 months ago • 1 min read